The Search - John Battelle

The Search

Artist John Battelle

  • Release Date: 2005-09-08
  • Genre: Internet


What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

From the Trade Paperback edition.


  • The Search: How Google and it's enemies reshaped the web

    By seanpfinn
    In light of the recent death of a corporate founder, and that his book has yet to come out, looking to another tech giant; attempting to discern what compelled them to innovate, there seemed no better example than Google. In addition to being Apple's primary competition, Google can count themselves amongst the few, including Apple, who can see what is coming before it gets here. By learning from the mistakes of fallen giants, Google is able to morph there technology into both a business and a cultural phenomenon, masterfully executed with flawless precision. The documented history is both exciting and informative, painting a clear picture of our future overlords.
  • The search

    By Sarmate
    Good read but the paper edition was written in 2005 and it has not been updated. In a world where search is changing daily this is too big a gap to be relevant today.