The Search - John Battelle

The Search

Artist John Battelle

  • Release Date: 2005-09-08
  • Genre: Internet


What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

From the Trade Paperback edition.


  • The search

    By Sarmate
    Good read but the paper edition was written in 2005 and it has not been updated. In a world where search is changing daily this is too big a gap to be relevant today.